Hi zmjezhd, welcome aboard.
I sent you a personal message. You have to click on "Check Private" at the top of the page to get it.
EDIT: Oops, I forgot to add this...
I like the expression "growing a vocabulary" or "growing a business" too.
An iteresting, and very à propos to our discussion, definition I found at Merriam-Webster online...
4 a : to pass into a condition : BECOME <grew pale> b : to have an increasing influence <habit grows on a person> c : to become increasingly acceptable or attractive
<didn't like it at first, but it grew on him>You know it's gonna grow on you Jackie...it is written