will someone please inform the military that "cache" is pronounced like "cash" and not like "cachet"?

Amen! And that "niche" is "neesh", not "nitch".
I, too, hate the term "growing your business". And I have yet to get a satisfactory answer when I ask what the difference is between a problem and an issue. I don't have an issue with someone tapping the glass on my aquarium, I have a problem with it, and whoever does it is going to have a problem with me.