Sure. We are our names, and our names are us, and are the only enduring things we have. All that is left after death is the name only. They will outlast us in records after we have gone for many many years. Our names, in fact, are our most precious personal things. They should be used with care and consideration. How I wish that telemarketers would respect them. How's about we start to use honorifics again when we address complete strangers?