I didn't see any news stories about potato farmers here protesting the term.

Maybe they're not as brilliant at guerrilla marketing as this "handful" of english farmers is.

Consider how much free world-wide publicity for the nutritional benefits of the lowly potato this single theatrical protest generated.

This is Paris Hiltonomics applied to an ordinary food staple.

Brilliant! Simply, brilliant!

The French call the potato "apple of the earth" ["pomme de la terre"].

Now that's marketing!