> trying to start

moi? eta, how could you suggest such a thing...

hehheh, I just thought it was a pretty useful dissection of the knots people get themselves tied in when they invest language with the disproportionate baggage of their social attitudes.

and fwiw, I'm no fan of 'incent' either. But I shan't get my knickers in a twist if I hear it said in a context that makes sense - I would probably mark the person as Not One of Us, but!