Unique means one of a kind, that there is no other exactly like the thing being described as unique. In this sense, "uniquely Singapore" is truly meaningless advert-speak. ... both the Mojave Desert and the Sahara Desert may be dry ... but each of them is unique in that each of them is the only them.
Strictly speaking, this is true, Father Steve, but not in a practical sense.
If you were suddenly teleported to the middle of either Desert without knowing your destination, chances are you wouldn't be able to distinguish a Mojave sand dune from a Sahara sand dune. One sand dune looks pretty much like another.
But, Singapore, that's another thing altogether.
Chances are a world traveller would deduce they had been teleported to Singapore during the course of an hour's stroll even if they never encountered anything which identified Singapore explicitly.
From this description, it would seem that Singapore is truly singular and, therefore, genuinely deserving of the title chosen by the travel writer - "Uniquely Singapore":
A single day's trails will take you from the past to the future, from a colourful ethnic enclave to an efficient business centre, from serene gardens to sleek skyscrapers.
Start your day with a unique breakfast in a long house set amidst lush vegetation and forest trees with Singapore's very own orang utans to keep you company. Then...
Take a step back in time as you enter a traditional Chinese temple, Muslim mosque, Hindu temple and Christian church-all in one neighbourhood...
Return to the present by strolling along the streets of Orchard Road, where local teens parade the latest fashion trends and pick up entertaining local catch phrases."
