INVESTING - TheMotleyFool.com
Perfume, Protection Drive Growth
By Rich Smith
June 10, 2005

Sorry, reality fans. This isn't a story about Ms. Hilton's latest employment odyssey on Fox's Simple Life.

Smells like teen profits

The company responsible for bottling the essence of Paris, Parlux reported a 25% bump in revenues and a 73% increase in profits in fiscal 2005 from the prior year.

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Parlux credited its Perry Ellis, XOXO, and Paris Hilton perfume brands with producing much of the profits, and promised continued growth. It will introduce new fragrances, branded GUESS? and Maria Sharapova, as the year progresses.

It will also release a line of watches and leather goods under the Paris Hilton name.

Of greatest importance to investors, however, is the news that Parlux's products are now gaining broader market acceptance.

http://www.fool.com/News/mft/2005/mft05061013.htm

Looks like Paris Hilton has become more than a sensational brand.

It may be heiresy to say it, but Paris has created a whole new market sector. Let's call it:

Paris Hiltonomics

Looks like we can all look forward to an endless parade of Paris Hilton heirhead coinages. :)