Rego Park--where my current home is, (and home to maus and to spiderman--well the grandparents, in both cases!) is also a made up name.
until WWI most of queens was pretty rural (the 'feild of ashes' from chapter 2 or 3 of the great gadsby is just east of rego park--Its now called Flushing Meadow park (and was home to NYC 2 worlds fairs)--but before WWI this area was considered the hinderlands.
after the subways and elevated trains were built, the areas in central queens developed, slowly at first then rapidly.
Rego Park was an area of chinese truck farm--supplying fresh produce to NY (manhattan's) china town. The REal GOod Real Estate company bought up much of the land, and 'developed it' --with a mixture of 6 story apartment building- for the most part (the are the other side of the major local road --Queens Blvd.
there were a smatterning of 1 and 2 family homes before the development, and some where build at between the wars, and some more after WWII.
Rego park is from REal GOod...
(my building wasn't built till post WWII--) there are still several large parcels of land --now used as parking lots) in the area while awaiting development projects.