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OP 'Fetishize' is close. Funny enough, I encountered that word in the writings of Peter Lamborn Wilson on the topic of tourism. He referred to tourism as the essence of 'Commodity Fetishism'. It's about as close as I've been able to get; even he was struggling to find the right word.
Another word that came close, though in a different context, was mythopoeia.
The religious or commercial undertones are difficult to avoid because commerically they are products and are given almost religious meaning. James Twitchell has written on the subject in several books and he relates that many early advertisers were the children of ministers.
Entire Thread Subject Posted By Posted Imbue with meaning... aorto 04/10/05 01:06 AM Re: Imbue with meaning... maverick 04/10/05 01:17 AM Re: Imbue with meaning... inselpeter 04/10/05 05:06 AM Re: Imbue with meaning... TEd Remington 04/10/05 10:15 AM Re: Imbue with meaning... aorto 04/10/05 12:00 PM Re: Imbue with meaning... inselpeter 04/10/05 01:41 PM Re: Imbue with meaning... aorto 04/11/05 11:12 AM Re: Imbue with meaning... Jackie 04/13/05 02:30 PM Re: Imbue with meaning... of troy 04/13/05 07:28 PM Re: Imbue with meaning... inselpeter 04/14/05 02:07 AM Re: Imbue with meaning... Elizabeth Creith 04/14/05 11:19 AM Re: Imbue with meaning... Faldage 04/15/05 12:49 AM Re: Imbue with meaning... worlddan 04/25/05 01:54 AM
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