'Fetishize' is close. Funny enough, I encountered that word in the writings of Peter Lamborn Wilson on the topic of tourism. He referred to tourism as the essence of 'Commodity Fetishism'. It's about as close as I've been able to get; even he was struggling to find the right word.

Another word that came close, though in a different context, was mythopoeia.

The religious or commercial undertones are difficult to avoid because commerically they are products and are given almost religious meaning. James Twitchell has written on the subject in several books and he relates that many early advertisers were the children of ministers.