"Stitch and bitch" is probably a misnomer for what this is really all about, Wordwind.

The CBC Radio broadcast says this is very new, very trendy, attractive to young males as well as females, not traditional but "radical" knitting, with London, England as "ground zero" for the new trend.

I've never stitched a purl myself. I just heard the broadcast and thought I would cast some purls. :)