Today's AWAD is:

tribology (try-BOL-uh-jee, tri-) noun

The study of interacting surfaces in relative motion and associated issues, such as friction, lubrication, and wear.

[From Greek tribos (rubbing), from tribein (to rub).]

You could say that today's AWAD is a fabrication. That's not a lie because it was made in a lab, so to speak, not in the street, where most words are made up.

Anu explains:

Usually words are coined on the streets of language, but here is one instance where a word may be considered to have been synthesized in a lab, if there could be such a thing as a word lab. In 1965, a group of lubrication engineers decided they needed a name for what they did and contacted the editors of the Oxford English Dictionary for help. Out of this came the word tribology, suggested by one C.G. Hardie of Magdalen College.

I've heard of idea labs before. But this is the first time I've ever heard of a "word lab".

Maybe AWADtalk could become a word lab. Why not? At least we could experimint with new words.

Yesterday, Faldage coined a new word "inciteful". My "Bonus ALAD" today honors this new coinage. May there be many more. :)

BTW there is actually a Journal of Tribology:

Welcome to the Journal of Tribology on-line,
Covering: Friction and Wear, Fluid Film Lubrication, Elastohydrodynamic Lubrication, Surface Properties and Characterization, Contact Mechanics, Magnetic Recordings, Tribological Systems, Seals, Bearing Design and Technology, Gears, Metalworking, Lubricants, and Artificial Joints.

http://scitation.aip.org/ASMEJournals/Tribology/

Elastohydrodynamic Lubrication. That'll wet your whistle!

Why couldn't they just call it "slick friction"?

Have you noticed, whenever anyone sticks an -ology on the back of a word, they always stick something ostentatious on the front of it.

About the only exception I can think of is "scatology". And that's because they've only got "scat" to crow about.

Reminds me of an old saying:

A cock always crows on his own dung hill.

Of course, that doesn't mean he's got anything to crow about. Tell the rooster that! [Please resist the temptation, themilum. :) ]