Wow! That was quite fantastic! Thank you!

Spat a few feathers at the Times Lit Supp:

Perhaps not surprisingly, copywriting (or ‘wordsmithing’, as one executive dubbed it) is the least important department of the business.

'Least Important'? HA!

You've all given me such fab fuel for handouts. That brilliant, almost toungue-twister of yours, plutarch, is excellent. If that don't get them, nothing will!

Maverick's definition is definitely the business. Yes, it is a bit more copy editor than copywriter, but half the time the job is trying to inject clarity into the darlings' sacred prose.

And thank you for that link, Jackie, and for the invite. Most certainly -- I'll be back.

Well, off to put all this to good use and get that presentation written.

Big hugs to you all!! xx