people immediately think of 'copyright'

Well, if people are confused about what you're pitching, Millymax, that's the best place for you, as a copywriter, to start pitching.

So, why not take it from the top?

A copywriter writes copy and he has the rights to the copy he writes which gives him copyright.

But most copywriters don't have any copyright in any copy they write because they sign it away to their employer or their client -- which explains why copywriters seldom get rich on their copyrights.

Do you copy?

There ain't no jingle-jangle in a jingle for the guy who wrote it. And that doesn't seem right, does it? You need a good attorney. Why not talk to Sparteye? [I'm trying to take his mind off of themilum -- who may have to pay for his own copyright. :) ]