re Swedish Palm ... apparently, it can be seen only by the pure in heart

That's not a "Swedish Palm", Father Steve.

That's a "palmito". :)

Extract:

"The comercial cultivation of "palmito" palms (from which heart of palm is extracted) began in Ecuador in 1987 and since then its expansion has been constant, having become a new export crop.
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Palmito cultivation is generating deforestation in extensive areas of tropical forest in several Amazonian provinces (Napo, Sucumbíos, Morona Santiago, Pastaza), as well as resulting in the disappearance of a number of forest remnants of the country's Western region."

http://www.wrm.org.uy/bulletin/33/Ecuador.html