the dealer has complete freedom to choose his own location, design the look and layout of his dealership, and handle his own advertising and marketing

Not in the UK - many of these points are covered in fiendish detail in the agreement, and given that the dealer will have to foot a bill for perhaps $45,000 in order to get in the game (special tools, etc!) it must be open to debate how these arrangements differ in principle to a franchise. It was only the intervention of the EC regulatory authorities that broke open the complete cartel previously worked by the major car makers.

But even though I'm a mild-mannered descriptivist, I must confess to hating the spread of the word 'instore', as in "Half-price wheel nuts - ask instore!"