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Joined: Oct 2001
Posts: 1,385
veteran
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veteran
Joined: Oct 2001
Posts: 1,385 |
I'd much rather be the thrall of a franchisor company than Ronald Mc
Most franchisees are enthralled with their thralldom as long as they make money hand over chicken fingers every year.
No-one enjoys being in thrall to debt or poverty. :)
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Joined: Sep 2000
Posts: 4,757
Carpal Tunnel
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Carpal Tunnel
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the dealer has complete freedom to choose his own location, design the look and layout of his dealership, and handle his own advertising and marketing
Not in the UK - many of these points are covered in fiendish detail in the agreement, and given that the dealer will have to foot a bill for perhaps $45,000 in order to get in the game (special tools, etc!) it must be open to debate how these arrangements differ in principle to a franchise. It was only the intervention of the EC regulatory authorities that broke open the complete cartel previously worked by the major car makers.
But even though I'm a mild-mannered descriptivist, I must confess to hating the spread of the word 'instore', as in "Half-price wheel nuts - ask instore!"
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Joined: Jan 2001
Posts: 1,773
Pooh-Bah
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Pooh-Bah
Joined: Jan 2001
Posts: 1,773 |
A franchise is a license to use the business name and model of an existing concern. Generally, I believe, the product sold in a franchise is owned by the franchisee. So, when local McDonald's owner sells you a hamburger, he does so with meat, bread and condiment from his own inventory.
A dealer, however, is an agent between the seller and the buyer. Although you can buy a vehicle out of existing stock at an auto dealership, I believe that the beginnings of the industry and current practice for many purchases is to order a vehicle through the dealership which is then made and shipped by the manufacturer for delivery.
If you wanted to be technical about it, whether you are doing business with a dealership or a store (a single entity can be both) depends on the terms under which you buy: through special order, or out of existing stock.
[end-of-rambling-thoughts emoticon]
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Joined: Sep 2000
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Carpal Tunnel
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OP
Carpal Tunnel
Joined: Sep 2000
Posts: 2,788 |
assume they were going to the auto parts store.
This makes sense to me. To me, the "auto store" is where you buy replacement floor mats and spark plugs and things like that.
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Joined: Sep 2000
Posts: 2,788
Carpal Tunnel
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OP
Carpal Tunnel
Joined: Sep 2000
Posts: 2,788 |
obviously, terms like shop, store, dealer, franchize distributor, and vender have specific meanings, but their usage is blurred.
...which wouldn't happen if prescriptivists ruled the world.
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Joined: Sep 2000
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Carpal Tunnel
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Carpal Tunnel
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if prescriptivists ruled the world
...'cause we'd all speak Olde Englisc or sumptin ;)
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Joined: Sep 2000
Posts: 2,788
Carpal Tunnel
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OP
Carpal Tunnel
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'cause we'd all speak Olde Englisc or sumptin ;)
Perhaps, but we'd speak it so WELL!
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Joined: Sep 2000
Posts: 4,757
Carpal Tunnel
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Carpal Tunnel
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A franchise is a license to use the business name and model of an existing concern
Zackly. I have a major car dealership (multi-affiliated) as a client, and it's given me a real insight into how excruciating a grip on the short & curlies is exacted by the auto makers. For example, Joe Bloggs can't call himeself 'Joe Bloggs Majormotors' (where you can substitute whichever brand you want for the last word)except in certain very rigidly controlled ways (even down to typeface, size of type, etc, going way beyong the normal advertising criteria of brand reinforcement); on the other hand he needs the credibility offered by the 'franchise' of the recognised dealership which is only available on dictated terms; his advertising budget has to be placed on a schedule agreed by the manufacturer; his stock of cars won't always be actually owned by him (there are all kinds of weird deals!)... so I have becoem aware that the theoretical disctinctions that we might understand between the two terms is not so apparent on the forecourt.
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Joined: Dec 2000
Posts: 13,803
Carpal Tunnel
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Carpal Tunnel
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if prescriptivists ruled the world.
Ah, yes:
OK. We've got the patent run through and permission from all the requisite federal agencies. I'm sure we'll have the necessary language approved by the Academie within the next few years and then we'll be able to go into production.
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Joined: Sep 2001
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Carpal Tunnel
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Carpal Tunnel
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And what's in store productionwise for the slotstuk, de apotheose? (Hey, the 'ap' page has been great fun this morning.)
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