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Previous Thread Next Thread Print Thread Jiu Jitsu marketing #135224 11/14/2004 12:24 PM Joined: Oct 2001 Posts: 1,385 plutarch veteran plutarch veteran Joined: Oct 2001 Posts: 1,385 Jiu Jitsu marketing- a marketing campaign designed to win converts with anti-establishment consumers, in particular, teenagers, by subverting the establishment into using its own media weight against its own interests. Akademiks' "get brain" literacy campaign* is just the opening assualt on our sensibilities. I hate to say it -- and I mean this sincerely --- but the "war on terror" has inseminated this insidious strain of marketing. * as reported in the New York Daily news and elsewhere: http://www.gothamist.com/archives/2004/11/05/street_slang_update_brain_doesnt_mean_smart.php Copy Link to Clipboard Share Post on Facebook Share Post on Twitter Re: Jiu Jitsu marketing #135225 11/14/2004 12:45 PM Joined: Oct 2001 Posts: 1,385 plutarch veteran plutarch veteran Joined: Oct 2001 Posts: 1,385 I hate to say it -- and I mean this sincerely --- but the "war on terror" has inseminated this insidious strain of marketing. The harder we blow, the more trouble we sow. As Pogo said: "I have seen the enemy. And it is us." Copy Link to Clipboard Share Post on Facebook Share Post on Twitter Moderated by  Jackie  Hop To General Topics ------  Information and announcements  Q&A about words  Wordplay and fun  Words and languages in schools  Miscellany  Weekly Themes  Looking for (writers, speakers,... (Old) Weekly themes. (have been... ------  Words from medicine  Beheading words  Meta-words  Words from classical mythology  Animal Safari  Words with unusual etymologies  Eponyms or words derived from p...  Loanwords from German  English as a global language Print Thread Switch to Threaded Mode Show Likes Link Copied to Clipboard View Profile Private Message Follow User Forum Posts Like Summary View Profile Private Message Follow User Forum Posts Like Summary

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