The "Get Brain" photo in this news report can be blown up to reveal that that is not a carrot pointing at her open mouth but her own thumb.

Is the advertiser thumbing their nose at the establishment? If so, kids are gonna luv this ad. The more 'scandalized' the response, the more they are gonna love it.

From the advertiser's point of view, this is as good as it gets. Buzz in the street ["street cred"] and horrified headlines gratis in the straight media.

Who ever heard of "Akademiks" before? Who hasn't heard of them now?

http://www.gothamist.com/archives/2004/11/05/street_slang_update_brain_doesnt_mean_smart.php