i used the term 'house organ'-- to define a (knitting) magazine that seemed devoted to one companies products exclusively.

and some one asked --why a house organ? and i sputtered..

i think it has to do with silent movies, and all the sound and drama coming from the music that accompanied the film.. but i don't really know.

why is a publication, that appears to be independent, but is actually published to advertize and showcase a single companies wares called a house organ?

(is Wanamakers to blaim?)