You have to admire the marketing genius of Guess choosing Paris Hilton as their "demi-pornographic"*Guess Girl.

"Demi-pornographic" gives "pornography" a whole new spin.

"Semi-pornographic" is more "ho" than "haute", if you know what I mean?

Anyone else know any other upmarket uses of the prefix "demi" ... defined thus [not as in "Demi Moore"]:

"To some degree; part; partly: demigod." [A-H]

* Read all about it on "Confessions of an Heirhead", or go to:
http://www.nytimes.com/2004/09/25/business/25guess.html?adxnnl=1&8hpib=&adxnnlx=1096120942-jyNCxoX1Kcz98cw2If5tuw

[A little cross-promotional threading never hurts. ]