[ i]gapologist
I saw this word today - any ideas?
In the 1940s there was an advertising campaign to get women to replace the snaps on the sides seams of their dresses because the snaps came undone and caused the fabric to part thereby showing (at best) a part of the lady's slip or (at worst) some of her skin! Heaven Forefend!
The condition was called : Gaposis.The remedy, insert a Talon zipper! They sold a LOT of zippers. Metal teeth in those days, then came WWII and no zippers for civilians. After the war that miracle Nylon and then Velcro and awaaay we go.
wow
P.S. Wish they'd put Velcro on bras instead of snaps...make them easier to adjust and close. What do you say gals? Men are invited to keep quiet... we know what you-all think. Right Jackie?
wow