"Putting the brakes on business babble", Seattle Times, June 10, 2004

Extract: Batko reserves a special place in the language dung heap for what she calls "-ize endings."

"Optimize. Maximize. Utilize. 'We need a way to utilize our resources here.' No, you just need a way to use your resources."

.... Sometimes we change words out of a desire to sound smart. Sometimes the new word reflects a nuance that the commonly used word can't capture.

Take "utilize" (please).

"Many might argue that 'utilize' and 'use' do have different meanings; they're used in a slightly different context," Denham says.




http://seattletimes.nwsource.com/html/businesstechnology/2001952569_grammar10.html