>>Promoters of a major Hollywood production have encountered linguistic problems in Japan. Japanese uses a "phonetic" language where words are made from a set of sounds rather than letters. When foreign words are used in Japanese, they are altered to the closest equivalent that can be produced from this set of sounds.

This means the film title "Troy" appears on posters above star Brad Pitt as "Toroi". Unfortunately, when read out loud, the word sound the same as the native Japanese word for slow and dim-witted.<<