The original woo-woo idea suggested that once 100 knew it, the knowledge, like telepathy, island-hopped and all, with monkeys picking up the practice that had never seen another do it. This extreme version turned out to be false, but it's basically the idea of a critical mass being reached. I think the Tipping Point is a similar idea being touted in the bestseller lists.

cheer

the sunshine "new millennium, new reifications" warrior