This is how a critic identifies the "creative class" lionized by Richard Florida in his bestseller "The Rise of the Creative Class":

From the Boston Globe:

"an anti-Florida tsunami is gaining momentum. A growing number of urban-policy commentators question his advice that mayors concentrate on luring "singles, young people, homosexuals, sophistos, and trendoids," as Joel Kotkin, a journalist and professor of public policy at Pepperdine University, put it in the magazine American Enterprise last summer."

Full story:
http://www.boston.com/news/globe/ideas/articles/2004/02/29/the_road_to_riches/