Whoa, cool--you learn something every day, for sure! Thanks! I've been doing this for years (probably far too much) but never knew it had a particular name. From your link:
Quotation marks used in this way are informally called scare quotes. Scare quotes are quotation marks placed around a word or phrase from which you, the writer, wish to distance yourself because you consider that word or phrase to be odd or inappropriate for some reason. Possibly you regard it as too colloquial for formal writing; possibly you think it's unfamiliar or mysterious; possibly you consider it to be inaccurate or misleading; possibly you believe it's just plain wrong. Quite often scare quotes are used to express irony or sarcasm


Are they called scare quotes because the writer is supposedly scared of associating him/herself with what is in the quotation marks?

Woops--just read the article to the end: Quotation marks are not properly used merely in order to draw attention to words...I can't really approve of scare quotes used in this way. If you think a word is appropriate, then use it, without any quotes; if you think it's not appropriate, then don't use it, unless you specifically want to be ironic. Simultaneously using a word and showing that you don't approve of it will only make you sound like an antiquated fuddy-duddy. Ah well, if the shoe fits, Jackie...