so is this just some funky lorem ipsum?

I don't think so. I feel that it's probably some silly code, but haven't grokked it yet. The weird thing is that they set up a whole bunch of servers, or at least aliases, which are probably there for load balancing, but why? Maybe it is just greeking until they launch the site and replace the content. Or maybe it's a Valentine message from some another dimension in the language of the Voynich MS transliterated.

Aside: I love how the de facto greeking these days is a piece of ciceronian Latin, transmungified.