I thought Pepperidge Farm was a company that made biscuits and lovely swirly bread. What is the one that you are referring to, WW? Is the company named for a place?

And talking about our environmental callousness; last month's cover issue of MotherJones, was on, the 'Ungreening of America'. Totally worth a read. I don't know that the articles are available online in their entirety, but I shall post a link...
http://www.motherjones.com/news/featurex/2003/09/we_531_01.html