FS plaintively wails Efforting?.

Perhaps the man meant effecting. Or the article was misspelt, 'or' instead of 'ec'?

[Trying to be kind emoticon]

Or, [here's the bit I like emoticon] the MD was using efforting instead of effecting as a form of effortless affectation intended to effect a favourable impression of his efforts amongst his effective audience.

How do you like them apples?

The idiot also known as Capfka ...