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Friday's Wall Street Journal included this story:
Hot Item or Old Hat? Von Dutch Caps, Once Big, Now Are Passe, Hipsters Say; But Nobody Told Consumers
... where we learn that "uber-urban hipsters" ceased to find the hats cool after the hoi polloi started to wear them:
That may have been the beginning of the end for uber-urban hipsters, who started to cool toward the caps by late winter.
It must be exhausting being an "uber-urban hipster" in constant dread of drowning in a sea change of fashion - the awful moment when uber-urban hip becomes uber-urbanality.
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Carpal Tunnel
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it is a bitch... 
formerly known as etaoin...
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But it is well worth the effort. We particularly enjoy the feeble attempts of hoi polloi to mock us.
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All seriousness aside: living as I do on the outermost fringe of popular culture, I had to google this phenomenon. Here's a picture, if anyone's interested. Looks like your basic baseball cap with a little John Deere thrown in for that good-ol'-boy appeal. Apparently the designer is a 70-year-old pop artist/Harley type. I've learned all I want to know about this now, but thanks for the read, moss. http://www.vondutch.com/store/ProductsList.aspx?CategoryID=33
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ceased to find the hats cool after the hoi polloi started to wear them
"the hoi poloi" is redundant, in that it contains two articles where it needs only one.
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"the hoi poloi" is redundant
We über-urbane know that.
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we're so on top of that... all the way downtown...
formerly known as etaoin...
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Oops. My mistake. I had forgotten that the study of Greek was required for graduation from UUU -- Uber Urbane University.
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Is it me, or are these just trucker hats and tuques?
Oh-oh, maybe I'm un-uber-cool and didn't know it.
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"the hoi poloi" is redundant...indeed, as Faldage had pointed out in an über-subtle way: We particularly enjoy the feeble attempts of hoi polloi to mock us.It's a mixed blessing, Father Steve. Now that you've reached addicthood, you're subject to the same anarchic roolz® [in this case, thou shalt not make of thy fellow AWADer chopped liver without running risk of being called on said mantling] as everyone else.  
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