All seriousness aside: living as I do on the outermost fringe of popular culture, I had to google this phenomenon. Here's a picture, if anyone's interested. Looks like your basic baseball cap with a little John Deere thrown in for that good-ol'-boy appeal. Apparently the designer is a 70-year-old pop artist/Harley type. I've learned all I want to know about this now, but thanks for the read, moss.

http://www.vondutch.com/store/ProductsList.aspx?CategoryID=33