Particularly in the South liquid preparations sell much better than tablets

Also powder forms of what you would normally think of as a tablet type medicine sell big here in the South. Personally, being a transplanted yankee, I just don't get it. There is something called "Goody's Powder" which is just aspirin in powder form and people rave about it. Is it just me or is this disgusting? When I take aspirin I swallow as fast as I can so it doesn't melt in my mouth.