My father was born in Hot Springs, New Mexico, a small town that took its name from its main industry--the healing hot springs that brought people from all over the world.
In the 1950s, a popular radio show, emceed by Art Linkletter, offered the town a monetary inducement if it would change its name to the name of the radio show. After a referendum by the townspeople, the town was officially renamed (for Gods sake!) "Truth or Consequences."