Is it going to make the OED?
Any thoughts?

many internet users adore Google. It has become the world's biggest search engine purely on the basis of being a good product, without recourse to expensive marketing campaigns.

This mixture of passion and protectiveness has led to a bit of a flap over allegations that searched results on Google were being fixed.

The claim was that people had worked out how to fool the search engine's ranking system into putting some webpages above others in an attempt to manipulate public opinion.

The term "Googlewashing" was coined to describe the practice. (This should not be confused with the more innocent "Googlewhacking").

Further discussed here
http://www.news.scotsman.com/scitech.cfm?id=416852003