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#110063 08/16/2003 7:03 AM
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Another post got me thinking on this one, how many ad slogans do we carry around with us? How much precious grey matter is being taken up with the words to the milk song and similar. Here are a few that spring to mind immediately

beanz meanz heinz
get a life, get a dishwasher ( British Gas , I don't know why, it was in the eighties and I was very small)
only smarties have the answer
in't milk brilliant
a mars a day helps you work rest and play
the car in front is a toyota
everything we do is driven by you ( Ford)
new thinking new drinking ( Fruit Shoots)
you know when you've been tangoed ( Tango)
the stars will always shine the birds will always sing as long as there is thirst there's always the real thing ( Coke)
image is nothing thirst is everything ( Sprite)
just do it ( Nike)
only the crumbliest flakiest chocolate tastes like chocolate never tasted before ( Flake)
give the dog a phone ( Churchill)
konica colours are calling me
the worlds favourite airline ( BA)
ask frank ( drugs advice for kids)
bellys gonna get ya bellys gonna get ya BELLY BELLY BELL-EY BELLY BELLY BELL-EY (Addidas)
it's cool for cats(milk)
Accrington Stanley, who the ell are they? exactly! (milk again)
taste the rainbow ( Skittles)
good things come to those who ...wait ( Guinness)


that took about five minutes, and I know there are a hundred more in there, i wonder why some stick and some don't Looking over that list there is an awful lot of junk food, and long running adverts tha haven't switched their slogan for probably my whole life. A few of them are from good adverts, the ones that catch your attention or make you smile ( addidas, smarties, tango, milk and guinness) the rest of them are pretty dire corporate power chord fests. I think it is the relentlessness of the message rather than the quality of the pitch that got them up there. Erm, I'm no quie sure what my point is if any, i would be interested to see what five minutes of your time throws up i spose. i have to stop typing now cos the t on my keyboard is going and it's driving me insane.



#110064 08/16/2003 9:29 AM
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I think it is the relentlessness of the message rather than the quality of the pitch that got them up there.

I'd like to suggest that it is the quality of the pitch, specifically, the double entendre, which got most of them up there.

When we literally 'think twice' about a slogan we hear for the first time, we are more likely to remember it than if it made no first impression at all.

As you have said, some undistinguished slogans ("pretty dire corporate power chord fests") can be drilled into us if we are exposed to them often enough, but, dollar for dollar, wit delivers more punch than ubiquity any day of the week.

Of course, ubiquity works. We will remember a slogan even if we have grown to hate it.

When presented with an impulse decision, we will buy what we 'know' even if it ought to be against our better judgment. If it weren't so, advertisers wouldn't try to 'subvert' us.


#110065 08/16/2003 2:20 PM
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interestingly(I guess ), is that I recognized only two of the slogans you used: Nike and Skittles... it will be fun to see which worldwide slogans emerge.

I think I just became a pooh-bah...!



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#110066 08/16/2003 3:39 PM
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Do you know the secret handshake?


#110067 08/16/2003 3:42 PM
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sorry, I need to run, thundering here... but can you teach it to me when I get back?



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#110068 08/16/2003 11:08 PM
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looking good for your money ( Scottish Widows)
who gives you extra, who, who who, who ( not sure)
the man from ( Delmonte)
go to work on an egg
more reasons to shop at morrisons
St Helens glass has the class
you can do it when you B&Q it
ba ba ba ba babybel oh babybe-e-el, one taste will tell, try the little cheese, da da da da da please
some things are priceless, for everything else there's mastercard
hands that do dishes can be soft as your face with mild green fairy liquid
and on and on and on and ariston
you do the shake and vac and put the freshness back
it's good to talk (bt)
i feel like chicken tonight like chicken tonight
loreal, because i'm worth it
maybe she's born with it maybe it's maybelline
that's my johnsons baby, yes sir, don't mean maybe, that's my, that's my johnsons baby oil
if you like a lot of chocolate on your biscuit join our club
melt in your mouth not in your hand ( m&m's)
ppppppick up a penguin
why take two bottles into the shower when you can wash and go
the smashing orangey bit ( jaffa cakes)
mr soft, why is the world in which you live so very strange, mr so-o-oft why is your world so very soft and rearranged ( softmints)
one tictac is only two calories
you're never alone with a strand
there is another way ( NatWest bank)
hoots mon thus joose loose aboot this hoose ( fruit pastilles)
made with girders ( irn bru)
the future's bright, the future's orange ( orange)
(song)got to get myself connected(/song) Nokia, connecting people ( mobile phone)
It's time to live unlimited ( Ikea)
You know where to come ( Comet- electrical shop)
that'll be the Daewoo
It's an armadillo ( Dime bar)
The best a man can get ( Gillette)
Evian, live young
mum's gone to Iceland ( frozen food shop)
Aaaah, Bisto ( gravy)
have a break, have a KitKat
Hovis, bakers born and bred
Yorkshire tea, like tea used to be
Lilt, the totally tropical taste
drink Australian think Australian ( fosters lager)
Australians wouldn't give a four x for anything else ( Castlemaine XXXX lager)
Australians are four x-ing everywhere ( same again)
What a refreshing change ( Woodpecker cider)
everyones bingoing mad ( Gala Bingo)
we only let you drink it when it's ready ( Grolsch lager)
Schtop schtop, this blue movie isn't ready yet, where is your moustache and why are you fixing the fridge ( Grolsch again)

pant pant, my god i am scaring myself, i have to got to bed and spend a month as far away from commercial communications as possible. the worst thing is i'm sure i's think of a million more if I sat here for long enough or just surfed a few companies sites or something. I'm so unsettled i'd even go so far as to type, ecky thump, and that i don't do lightly. Anyway, have a pop with some slogans or what have you, lets see if we can't claw something cerebral from this compost of consumerism that is my long term memory.



#110069 08/16/2003 11:37 PM
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There, there, dody. Get it all out, you'll feel so much better


#110070 08/17/2003 1:31 AM
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i'd even go so far as to type, ecky thump

ecky thump?


#110071 08/17/2003 3:12 AM
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some things are priceless, for everything else there's mastercard
i feel like chicken tonight like chicken tonight
loreal, because i'm worth it
maybe she's born with it maybe it's maybelline
The best a man can get ( Gillette)


these I've heard of.



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#110072 08/17/2003 7:26 AM
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Smartie people are happy people, they smile all the time

We're with the Woolwich

Heineken reaches the ---s other beers cannot reach

Put a tiger in your tank

And all because the lady loves Milk Tray

Siapa takut?



Bingley


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#110073 08/17/2003 1:28 PM
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Put a tiger in your tank

yup.

any other US'ns gonna chime in here?



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#110074 08/17/2003 1:48 PM
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>any other US'ns gonna chime in here?

okay..

>I recognized only two of the slogans you used: Nike and Skittles...

you really didn't recognize The Real Thing?!

(but to treat your comment more seriously, maybe we all suffer from Jingle Rot®.)


#110075 08/17/2003 1:53 PM
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well, I didn't recognize that particular version of the jingle. maybe if it was "I'd like to teach the world to sing..."

and actually, now that I re-read the first list, I see the Sprite line I know...

Jingle Rot®
are you sure that's not Jingle Rote?


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#110076 08/17/2003 2:05 PM
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"I'd like to teach the world to sing..."

"…gimme a Coke® and six billion straws."


#110077 08/17/2003 3:04 PM
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IF YOU HAVE




#110078 08/17/2003 3:05 PM
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A DOUBLE CHIN




#110079 08/17/2003 3:05 PM
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YOU’VE GOT TWO




#110080 08/17/2003 3:06 PM
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GOOD REASONS





#110081 08/17/2003 3:07 PM
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TO BEGIN


#110082 08/17/2003 3:08 PM
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USING

BURMA SHAVE



#110083 08/17/2003 4:42 PM
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Hi, etapooh!

Let Hertz put you in the driver's seat.

We're number 2, we try harder! (Avis)

Try it, you'll like it!

That's a speecy meetsaball!

I think I ate the whoooooole thing.

Plop, plop! Fizz, fizz! Oh, what a relief it is!

(last 4 all Alka-Seltzer, must be more)

Double your pleasure, double your fun, with Doublemint, Doublemint, Doublemint gum.

The king of beers. (Budweiser)

The Teaberry Shuffle. (this was actually a physical dance bit they had the whole nation doing over chewing gum...cute. )

Once in the morning does it! (Scope mouthwash)

How do you handle a hungry man?...the man handlers! (Campbell's Chunky Soup)

I love you, man!

Yes I did!

What'suuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuup!!???

Don't squeeze the Charmin! (prolly one of the all-time best)

Baseball and Ballentine, baseball and Ballentine, it's a combination you can't beat! (There he goes! he's out!) Baseabll and Ballentine, baseball and Ballentine...it's a new sensation, all across the nation...Baseball and Ballentine beer!

Brylcreem, a little dab'll do ya!

I love New York! Faldage, AnnaS, ot...shame, shame for missing this one

See the USA in your Chevrolet!

Sorry, Charlie! (Starkist tuna)

Is Castro convertible? (Castro furniture, primarily fold-out couches)

And my vote for the all-time best promo slogan since it instantly became a part of the language:

"I just won the Super Bowl, and now I'm going to Disney World!

(and how 'bout campaign slogans , since they're strictly "Madison Avenue" as well?)

Nixon

Nixon's the one!
Now more than ever.

George McGovern

Come home America.

LBJ

All the way with LBJ.










#110084 08/17/2003 9:32 PM
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I think I ate the whoooooole thing.

I can't believe you blew this one, Juan.


#110085 08/17/2003 10:02 PM
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I can't believe you blew this one, Juan.

Soooo...what's the correction, please?

And I think the Doublemint jingle was "...with double good, double good, Doublemint gum."


#110086 08/17/2003 10:36 PM
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the correction, please?

Would you believe: "I can't believe I ate the whooooole thing!"


#110087 08/17/2003 11:05 PM
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In your heart you know he's right.

Vote for Barry Goldwater.


#110088 08/17/2003 11:22 PM
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And, the, of course, there were the at-one-time-ubiquitous cigarette ads:

Come to where the flavor is, come to Marlboro Country.
Winston tastes good like a cigarette should.
Come all the way up to Kool.
You've come a long way, baby! (Virginia Slims, marketing to the then-new feminist contingent)
Call for Philllllllip Morrrrrrrrris!
I'd walk a mile for a Camel! (George Carlin used to joke that this one "sounds a little kinky to me." )
A silly millimeter longer! (the first 101 cig, Benson & hedges I think)
Salem...the taste of Springtime!
And, IMO, the alltime winner:

I'd rather fight than switch! (Tarryton...with all the Tarryton smokers pictured with a black eye. This was the brand I started on at the advanced age of 12 1/2...must've been the ads, I guess)

Food:

Everybody doesn't like something, but nobody doesn't like Sarah Lee!

"Oh, I wish I were an Oscar Meyer Weiner,
That is what I'd truly like to be,
'Cause if I were an Oscar Meyer Weiner,
Everyone would be in love with me!"

Good to the last drop. [Maxwell House Coffee]
Chock Full'O'Nuts is that heavenly coffee.
Alexé Jenté [sp consuelo?]

Rice'A'Roni, the San Francisco treat!

Toys:

Jumpin' Jiminey! It's by Eminee!

(Take it, Faldo!...)







#110089 08/17/2003 11:23 PM
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T'anks, nancyk!

I can't believe I blew "I can't believe I ate the whooooole thing!"


#110090 08/17/2003 11:41 PM
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My bologna has a first name,
its O-S-C-A-R
My bologna has a second name,
its M-E-Y-E-R
I love to have it every day,
because Oscar Meyer has a way
With B-O-L-O-G-N-A!

--- - - - - - - - - - - - - --
and another commercial song..

Does your shoe have a boy inside?
Does it have a dog there too?
Well the boy is Buster Brown,
and the dog is Tige his friend,
and they are really just a picture,
but its fun to play pretend.

So look, look, look
in your telephone book
for a store that sells a shoe,
with picture of a A boy and dog inside,
and foot in side a shoe!

(this might be missing a line or two... but its close)


#110091 08/18/2003 12:01 AM
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Where's the beef?


#110092 08/18/2003 1:34 AM
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Hi, etapooh!

howdy, wonny-kins!

now most of these I recognize! only a couple were unfamiliar:
the Ballentine Beer(I know the beer, just not the ad), and Castro furniture(local brand?)
oh, and the Alexe thing and Jumpin' Jiminy. more local?

for campaign slogans how about:

I like Ike. (before my time, but I still know it)





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#110093 08/18/2003 2:01 AM
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Ballentine Beer was the sponsor of the New York Yankees in the early 60's.

The Castro ad was in the NY market, mebbe regional...of troy?

more beer:

Schaeffer is the one beer to have when you're having more than one.
And now comes Miller Time.
When you're out of Schlitz, you're out of beer.
It's Miller Time.
This Bud's for you.
When you say Budweiser, you've said it all.
Miller, the champaigne of bottled beers.

more food:

Snap! Crackle! 'n' Pop! (Kellogg's Rice Crispies)
Can't get enough of that Sugar Crisp, Sugar crisp, Sugar Crisp...
Cuckoo for Cocoa Puffs! Cuckoo for Cocoa Puffs!
Nestle's makes the very best...chocolate. (dog sez chocolate and then clamps his jowls shut)

McAds:

You deserve a break today...at Mc
Have it your way...at Mc
(there's a bunch more they've used over the years)

military recruitment:

Be all you can be.
A few good men.
The few, the ready, the Marines. (?)


misc.:

Fly the friendly skies of United.

Only you can prevent forest fires.

"No more greasy kid stuff." -- Vaseline (Hair Oil, that is)

Flick your Bic!

You can trust your car to the man with the Star. (Texaco)

Look, ma! No cavities! --Crest Toothpaste

I want a Clark Bar!








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Help! I've fallen and I can't get up!


#110095 08/18/2003 3:36 AM
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It floats!

--Ivory Soap

Bet'cha can't eat just one!
--Lay's Potato Chips

M&Ms melt in your mouth, not in your hands.

The Breakfast of Champions
--Wheaties

Let your fingers do the walking.
--The Yellow Pages (US telephone books)

The Uncola
--7-Up

7-Up your thirst away!


#110096 08/18/2003 9:19 AM
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Winston tastes good like a cigarette should.

What do you want, good grammar or good taste?


#110097 08/18/2003 11:09 AM
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Everything's better with Blue Bonnet on it.

Ruffles have ridges. (rolling the r's)


#110098 08/18/2003 12:47 PM
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Going slightly off topic - it never happened here before - Just yesterday on some TV morning program they listed the 10 songs most people have trouble keeping out of their heads! NOTE : those asked were an average age of 23 which may have had something to do with the selections!
10. It's A Small World After All - Disney
9. The Lion Sleeps Tonight (a weem a way)
8. Whoop There It Is!
7 YMCA
6. Mission Impossible theme
5. Kit Kat Bar - theme song
4. We Will, We Will Rock You
3. Who Let The Dogs Out
2. (I Want) My Baby Back Ribs -0fast food theme song
1 - Whatever tune keeps running through your mind!

Now as to slogans :
If you haven't looked at a Ford lately -look again.

Betcha' can't eat just one (potato chips aka crisps)

Plop Plop Fizz Fizz - OH! what a relief it is - Alka Seltzer

We Are Looking For A Few Good Men - US Marine Corps posters.
(Naughty me wrote under the slogan "Look on any Air Force Base!" Heh Heh Heh Heh.)











#110099 08/18/2003 12:53 PM
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Three of those songs I don't even *know.


#110100 08/18/2003 1:11 PM
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10. It's A Small World After All - Disney
9. The Lion Sleeps Tonight (a weem a way)
8. Whoop There It Is!
7 YMCA
6. Mission Impossible theme
5. Kit Kat Bar - theme song
4. We Will, We Will Rock You
3. Who Let The Dogs Out
2. (I Want) My Baby Back Ribs -0fast food theme song
1 - Whatever tune keeps running through your mind!


Gee, thanks, Wow. Now I'm gonna have earworms for days.

Hey, does anyone remember that Burger King "chant" on how to put together a Whopper?




#110101 08/18/2003 1:16 PM
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Burger King "chant" on how to put together a Whopper?

no, but I remember how to put together a Big Mac:

two all-beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun.





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#110102 08/18/2003 5:00 PM
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OK, wise guy. Kudos to you for having your finger on the pulse of American pop culture. Now do it in vulgar Latin.


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