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Jun 26, 2012
This week's theme
Words with variant spellings

This week's words
durance
suasion
versal
monish
complice

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A.Word.A.Day
with Anu Garg

suasion

PRONUNCIATION:
(SWAY-zhuhn)

MEANING:
noun: The act of urging: persuasion.
(Often used in the phrase 'moral suasion')

ETYMOLOGY:
From Latin suadere (to advise). Ultimately from the Indo-European root swad- (sweet, pleasant), which also gave us sweet, suave, hedonism, persuade, and Hindi swad (taste). Earliest documented use: 1374.

USAGE:
"He was so convinced by my arguments that he lent me his best riding-horse without further suasion."
Neal Stephenson; Quicksilver; William Morrow; 2003.

See more usage examples of suasion in Vocabulary.com's dictionary.

A THOUGHT FOR TODAY:
The church says: The body is a sin. Science says: The body is a machine. Advertising says: The body is a business. The body says: I am a fiesta. -Eduardo Galeano, journalist and novelist (b. 1940)

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