In the beginning was the word. And the word was Aardvark. (This discounts “a,” which is indefinite, and unable to live unsupported by other words, and Aa, which is a fictional God-like essence invented by J.R.R.Tolkien)

But (to cut a long story short, and glossing over the gory details of creation) one word was not enough for a newly burgeoning world – especially when it was a Boering one like that – so it became necessary for a sub-creational functionary to be installed as a minor deity, with responsibility for universal (well- really planetary, but we all have to have some delusions of grandeur) etymological coherence.

There was no such being in existence, so one had to be created and, being created, had to be named. As it was deemed unseemly for the newly created sub-creational functionary to name itself, a title was hastily – and uninspiredly – invented (well - cobbled together would be nearer the mark – why can’t beings that create also create beings’ names with some imagination?)
The name chosen was, of course, The Sub-creational Universal Word Master.