>some sort of standard reference text

No, more a fashion accessory. I looked it up on Amazon and see you can get the book, the tape, the video, the computer game, the t-shirt, the set of matching towels ...

It's a bit like Bridget Jones, eventually you have to read it, otherwise you don't understand the references people make to it.

Shanks -

What do you think about "The Selfish Gene"?