It's a chicken (or more appropriately, sturgeon)-and-egg, back-and-forth sort of thing. If you anthropomorphize a fish on a bicycle (as many of us have), you give it human characteristics. If you personify it, you are shona

From Cambridge:

personify  
(of a person) to be a perfect example of (a thing or quality) 
The new party leader personifies the modern face of socialism.
These louts personify all that is worst in our society today.

personification  
In the film, she played a character who was the personification of evil.
During the 1920s, Al Capone was the personification of organized crime in America.

In other words, Al Capone did not go around attributing human characteristics to organized crime. The characteristics of crime were attibuted to him. Is this clear? I've had a long day and if it's not, someone let me know I'll come back to it tomorrow when I can think better [grimace]