I'll let xara answer. She can do a better job than I.

i know the place names, but i don't know the stories behind them

there's a bar near by called 'he's not here'

i guess if your wife calls looking for you, that's the place to be. she doesn't even get the chance to ask. just pick up the phone and 'he's not here'

and just fyi, there's already a place called frank 'n stein. they serve beer and hotdogs in the mall.