Coincidentally the title of Ian Rankin's latest book.

www.amazon.co.uk/
exec/obidos/tg/stores/detail/glance/-/gifts/0752821318/
ref=ed_felist_1_4/026-1636861-9658852
(remove blanks to copy and paste)

His previous book, "The Falls" is essential reading for Hogwash fans!

"When a student vanishes in Edinburgh, there is pressure on Rebus to find her, particularly as she is the scion of a family of extremely rich bankers. Needless to say, this is more than just the case of a spoilt rich girl breaking out of the cage of family responsibilities, and a carved wooden doll in a coffin found in her home village leads Rebus to the Internet role-playing game that she was involved in. And when DC Siobhan Clarke, a key member of Rebus' team, tackles the Virtual Quizmaster, Rankin finds himself struggling to save her from the same fate as the missing girl."




http://www.amazon.co.uk/
exec/obidos/ASIN/0752844059/
qid=1022716527/sr=1-1/ref=pd_gex/026-1636861-9658852