a subscriber suggested mallemaroking to me, and my first thought was that it must be a jocular reference to a cookie magnate, but wait... imagine my surprise to find it recently covered by Quinion (ycliu) -- I continue to be gobsmacked by these discoveries. I suppose that's why I continue to participate in this daily word dingus.

http://www.salon.com/april97/wanderlust/malle970408.html

(http://home.mn.rr.com/wwftd/)