While I tend to agree about the depth of the tone of the purple in some of the prose, at least it seems to be some form of attempt at getting away from geek-speak.

Personally, I rather like the "war" analogies that we see from time to time. The one that I use the most often myself is the generic term for pre-announcements in the industry ("pre-announcements" being one of my pet hates).

The term is "pre-emptive vapour strike", used to describe the announcement that a firm is GOING to develop a product which will eventually go head to head with someone else's EXISTING product. Microsoft are experts at this. The corollary is, of course, that often the announcement is not followed up by the production of the promised product at all, but simply throws a gratuitous scare into the industry.


The idiot also known as Capfka ...