I too use this a lot, and I grew up in little old Oz. Does anyone else use it in the middle of words, eg embarrassment emschmarrassment, or intoxicated, inschmoxicated?

And for that matter, what is the protocol when two (or more) words are involved? Does "Yellow Pages" (struggling to find examples) become "Schmellow Schmages"? And would "A Word A Day" become "A Schmird A Schmay"?

Not that I'm intending to ridicule or belittle AWAD in any way.

[wonders-if-he'll-escape-unscathed-e]