A report in today's Melbourne Age informs us that

" … the Lewis estate and its publishers [HarperCollins] have started shaping a marketing makeover of Aslan and assorted Narnian habitues to expand readership and extend the brand. They have struck deals to licence plush Narnian toys … [and] to create new Narnia novels by unidentified authors … Most striking of all, they have developed a discreet strategy to avoid direct links to the Christian imagery and theology that suffused the Narnia novels and inspired Lewis."