Yes-- i am sure you are right-- that the moore family developed the area and gave it a name..

Peter Stuyvenant had his country house on the east side-- with a long tree lined road coming up to the door-- a bowery-- and a section of NY is still called the bowery-- but now is more associated with bums-- its an area that has not yet been "gentrified" -- Chelsea has been. but parts are still pretty rough--