Jackie would go with motivate

The problem [ignoring all the clever references to numerous other threads emoticon], as is often the case with these irritating neologisms, is that the suggested non-irritating alternative doesn't quite have all the connotations required. Motivate doesn't necessarily suggest that there will be some reward for doing the desired thing. My two word suggestion would, I think, require another word such as (pr)offered incentives to.

Sorry, Jackie, if I misspelled verbificatatenization. I'm never quite sure what the right spelling is and it doesn't seem to be in Ænigma's lexicon.