what do you make of the scifi channel changing their logo to SYFY? Surprisingly, I like it; it's a much better phonological replication than sci-fi...which I would never have equated with skiffy.
Come to think of it, why wasn't sci-fi pronounced as sigh-fee or sigh-fih? Just the rhyme?

Welcome aBoard, Fieldgunner. I'm guessing you're a U.S.'n?