I came across this word while reading reviews of new cars in a guide published by "Automobile" magazine. I had to reach for the dictioanry, which informed me that the word describes great luxury, or persons who are addicted to great luxury, named for a Greek town that was was renowned as a center of luxury. The new car guide was using the word to describe the interiors of the super-expensive automobiles such as Aston-Martins or Bentleys.