jmh asks : What is a "head's up", sounds a little rude?

It is a common expression in US, I heard it first years ago in a business context ... basically it is a hint or warning calling your attention to an impending matter
For example a co-worker might say to you :
"Thought you'd like a head's up : the boss is considering an earlier deadline for your project."
Or the receptionist might ring your intercom and say "Head's Up! The Publisher has arrived and is on the way to the newsroom!"
It can also be used in a sports context ... say you're playing a game with several people and you become distracted... a team mate might yell "head's Up" to warn that a play was in motion.
Rather than being rude -- although I fully understand that it could be thought rude by someone not familiar with the saying -- it is a good thing!
Does this make sense to you? If not I am sure others will hop in and clarify further.
Head's Up all you AWARDtalk guys and gals!
wow